his category recognises venues that have truly mastered the digital space, building vibrant online communities and bringing their brand to life across social platforms.
Judges look for creativity, consistency, and authenticity in content, along with strong audience engagement and storytelling that reflects the personality of the venue. From standout visuals and clever campaigns to real-time interaction with customers and effective use of trends, this award celebrates those who use social media not just as a marketing tool, but as an extension of their hospitality.